Focusing the competition on refreshing summer berry-based drinks adds an exciting and flavourful layer of complexity that will test the creativity of participating venues.

This specific theme acts as a focused prompt, encouraging outlets to push the boundaries of flavour, presentation, and preparation techniques while still working within a recognizable category. Designing a signature drink that stands out in a crowded field of high-quality, berry-focused beverages requires innovation – from sourcing unique, local berries to expertly balancing sweetness and tartness, and using inventive garnishes. This increased challenge will elevate the quality of entries and lead to truly inspired, Cool As drinks for the public to enjoy.

More importantly, this clear, unified theme benefits the public voting process. By standardizing the core element – a summer berry-based refresher – it provides the public with a tangible and direct basis for comparison. Patrons can easily contrast the “Cool As” factor, flavour profile, and originality of each drink, making their decision-making more focused and informed. This focused competition not only increases engagement but also highlights the skill and artistry involved in the design of the drink, ensuring that the most innovative and delicious entry is crowned the winner of the Cool As Challenge.